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article Kitty Lily

According to the prestigious organization of information in the private sector in 2011, China’s IT predicts more than 100 billion RMB yuan, and rose to 112.5 million yuan, with 2014 the market scale will increase 147.20 billion yuan, 13.7 percent from 2009 to 2014 were combined.

With the release of people are eagerly spending, social security system to gradually perfect the mechanism of the national income distribution reform should be a blowout, or the retail market. Can I say, the retail trade in these years continued strong growth.

can not say this is our first retail development for 20 years. Nearly 20 years of history, an initial increase in the retail trade. The market potential is very high, but it is also the question of the system, he and other industries is the same, it will never quit from the system. The retail market is constantly changing, so how the infusion of new real competitive advantage?

Retail chengtuo market

Economics is a growing role in the retail trade, the impact on the national economy continues to grow, retailers are now starting to direct, guide the pilot-industrial production and consumption. However, the whole trend of retail sales in China are still in the preparatory phase, and the foreign commercial capital increased competition, private companies, State commercial decision-making. Although retail trade continued to grow, but the extent of two years, merger and reorganization is still one of the top 100 chain of melody, yet more monsters, the lock type in the form directly to the camp, and the increase of UNITA, which has a special Xu exhibition, focused plan to expand continuously, a number of industrial chain Business big progressive and stronger, has become a dominant force in China’s retail sales. At the same time, mass consumption, to encourage expansion of domestic demand, in order to develop the retail trade of our country was certainly a favorable situation.

must be accompanied by changes in the market, even today, people tend to buy goods and buy goods in the diversity of demand, but also compatible, including the situation and trying to balance and even maximize, this is a retail, full of variables. Regeneration, change and innovation, this three-person is always the subject of retail. What else is saying it is.

E-commerce, traditional retailers new features

Together with the rapid development of Internet, e-commerce to use this network marketing new business model is the first traditional retail impact. But the shock has a positive effect.

“Electronic commerce is the best result for the operator to lose sales.” Friend-use retail expert said wanted to creams, “Now, many traditional retailers how to keep the tourist crowds. The development of electronic commerce, tourism is expected to churn problem.”

“I’ll buy the oil barrel price, now valued at supermarket prices, and then home to the Internet to buy. And some of the sites, how to be enough to complete the postage paid, to express a personal view barrels of oil to your door – an in-house, apologize to a supermarket to carry home to oil problems, many of the provinces of thing to buy. “This is a traditional retail boss told me, even though the traditional approach is not visible in the oldest-term e-commerce sites.

true, such as fruits, meets two of the Levites, who is running as a mutual, promotes retail development. E-commerce to improve and strengthen customer relationships. Thanks to the Internet enables real-time interactive products and services to consumers are more likely to express their own product or service assessment, evaluation, on the other hand, the retail business can make a more detailed understanding of internal demand. On the other hand, the user

Retail business real-time interactive communications, to promote a close relationship between the two. In addition, a consumer buys a data analysis, to better regulate and manage the acquisition, the amount and variety, and even display the positions.

“Traditional retailers can use the new information, new understanding of the income growth to keep or tourists. For example, traditional retail clothing industry returns only within the movement and composition of the stock. And by strengthening the feedback from Member organizations, different business model of the system, given by the IT, e-commerce system, traditional retailers have a bucket of gold. “Yessir ptti said.

In addition, e-commerce to replace the traditional retail social function. Traditional retailers have made leisure and recreation, shopping online, although a person can follow inclinationsly anytime, anywhere, choose the items, interpersonal exchange, nor the senses to feel the commodity composition, odor, etc., and these are the consumer buying experience, an important psychological process. These two do not replace the relationship. The development of electronic commerce is not a traditional retail doomsday scenario, but an update, alter, update of the traditional retail base.

the development of e-commerce retail infrastructure, “Junior” has the potential to develop in leaps and bounds. In developed countries, large chain retailers when shopping online to develop, usually in the existing business, while the effect of a higher level of supplier integration also reduces the cost of e-commerce and integration platform front.

Among the e-commerce era CRM

For background on the era of e-commerce customer relationship management system, originally designed in-house divided into a variety of client information is accurate, complete and unified customer information in each department to share, rate, and a lot of customers can not get any consistent information about the Heritage Department, you may e-mail, phone, fax, and other ways, and business contacts can be a satisfactory answer, to choose, because the companies a letter Institute Heritage site because of high wear on set, all kinds of clients and contacts in each other’s data may reflect the customer base can accommodate our clients’ satisfaction of family need beg, a company can not fully be used as well as customer relationship management system, perhaps on the exact customer demand for features that can be used to develop a targeted customer service, improve customer loyalty.

“Based on the Electronic Commerce Customer Relationship Management is a complete collection, analysis, development and use of various resources in your system to the traditional ways of achieving customer relationship management are a major obstacle, especially reflected in the customer data spread and the company’s inside the door of each thought to have sex.” Only to build a dynamic force man as a company director said Zhu Dan CCDC.

Together with the retail competition, customer relationship management offering consumer behavior to dig deeper into the direction of development. Front-end sales data for the POS system with the consumption habits of the correlation analysis between the retail research company for the future construction of a new trend in computing target customers, research using the exact patterns of behavior, a merchant can offer personalized services to consumers,

Appendix viscosity between consumers, the competitiveness of companies in the market.

Some of the retailers, data mining, the company has informationization, is no longer exclusive Master Sales data, inventory management and supplier relationship management, but try to use the data for marketing later.

ISV deep industry

So, this change in the development of e-commerce era, retail, traditional retail ISVs

What opportunities again?

“the future soon, the retail method of e-Economy brings a blowout year.” Zhu Dan said, “to support this market, the retail ISVs to offer related services, seized the opportunity to do.”

According to understand, although at the moment the market is gradually mature, but in the market can truly professional level in the ISV flexor reference count, but “this is a completely new platform, users can also create new needs, currently the starting line.” So ptti said.

Due to this area of ??the current e-commerce ISVs do not appear on the absolute leader, the market potential is quite high, but e-commerce, it is just starting to develop the time, at the moment of real scale, created by the development of the profit pattern consists of a sufficiently stable, so that many traditional retailers are choose between sitting in such a situation in retail trade in knitted ISVs, it is also a challenge to traditional retail customers with superior products and services, electronic commerce, improve the field of technology, markets, product development and ISVs to meet, is really a question of testing the retail trade.

Less than e-commerce environment

Retail trends in the future, retailers rely on traditional resource advantage in the retail network as well as capital cost control, financial transaction attribute, the value of branding, marketing, technology, network, distribution channels, with the various aspects, traditional retailers ignore e-commerce a few years later, citing the advantages of resources, a large change in the marketplace, especially in traditional retail trade, and can further the interests of the dealer network, you can come up with domestic credit and the distribution system and so can not see into the future, failure <-! Next page -> Chamber of Commerce of the traditional retail and online resources are used in the retail business, developing e-business model is to invest a tremendous boost.

“trend in the future reconstruction of the channel is fully use the benefits of outsourcing meets the conditions set himself a real supply and demand in the distribution channel system, this is a channel of cooperation between the entrepreneur is always a very important link.” Zhu said Dan.

traditional retailers have exploited their relationship with the manufacturer, product category, logistics, customer relationship management, and in so many different aspects of the accumulated wealth of experience and interests, according to the characteristics of the Internet for electronic commerce, is business development, strategy and business space, and on this basis, the business processes and information system integration and restructuring, there are online virtual shop floor logistics and store organic synthesis, positive attitude and actions to the challenge.

About the author

My name is Kitty, Lily, this site contains a large high-value products, such as China’s flame retardant spray, China Pharmaceutical intermediates, Welcome to visit our Herb Extract.

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